Back in the days, creating content was a piece of cake. Now that websites are interactive and dynamic things are different. It takes communication and engagement with your customers. Social networks, creation of an ebook: : you are supposed to extend and adjust your marketing content strategy to your needs. Without knowing it, you soon become a publisher. But still you're not there. You have to market the content you've created. So what does it take? According to Lee Odden of the Top Rank Blog, search, social and email are the three pillars of a good marketing content strategy.
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