Monday, May 27, 2013

Direct Marketing: What Is It?

What exactly is direct marketing? If you feel like you need to keep up with new trends and definitions of marketing, read this post published on dreamgrow.com's. Direct Response TV, Telemarketing, Direct Mail, Couponing, Email marketing and more are all described by Alice McLean, writer at bestdissertation.com.

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The top 10 frustrations of digital marketing people

As a marketer, what are the most ennoying situations you have to face? this entertaining article gives a top 10      reasons of the problems you can encounter in your job. Why do people think that marketing is a super fast thing to implement? Why do budgets sometimes get lost on the road? An article published on newmediaandmarketing.com.


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Entrepreneurship hits new high in 2012

According to the Global Entrepreneurship Monitor, 12.8 percent of the U.S. adult population is engaged in entrepreneurship. A big jump compared to the 8,4% of 1999. Read this article from Yahoo! Small business advisor to get more details about this interesting report that surveyed 69 countries.

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Why Small Businesses Have Trouble Getting Credit

In this post published on smallbiztrends.com's blog describes how small businesses struggle to obtain credit. This article is based on the National Federation of Independent Business (NFIB) survey. It clearly show how the size of a company matters when it comes to acces capital. One of the main reason is that it is more expensive to lend money to small businesses than to big players. It is also more time consumming. A good analysis with infographics.

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Thursday, May 16, 2013

Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study]

Google's study “Mobile In-Store Research: How in-store shoppers are using mobile devices” reveals that 82% of In-Store Shoppers uses mobile search to help them decide what they're going to buy. Some interesting information about consumers' behavior in this post from searchengineland.com 

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6 'About Us' Pages That Are Probably Better Than Yours

How to build the best 'About Us' page ever? Read this post about 6 good examples of effective 'About Us' sections published on blog.hubspot.com. It tells you that you have to write a good story, show some personality and some human quality and skip the business babble. 6 inspiring websites.

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Wednesday, May 15, 2013

Everyone in marketing should be a marketer scientist

In today's post from Scott Brinker published on chiefmartec.com's blog, the author explains why every marketer should consider himself as a scientist. A good read that puts in perspective the job of a marketer with the recent changes this profession has experienced. However what has marketing to do with science? Well, a lot actually, and you'll find out by reading this article.

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When projects don’t stack: the fine art of understanding mistakes

Mark Di Somma is a strategist, writer and senior creative consultant who speaks about Compelling Brands, Competitive Value, Purposeful Cultures, Market Leadership and Responsible Ideas. In this article he wrote for his blog http://markdisomma.wordpress.com he talks failure. When projects go wrong, what are the right questions we should ask ourselves to be able to move on? It contains a list of 22 questions.

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Friday, May 10, 2013

How Great Business Writing Gets Done Quickly

Here are a few valuable tips to make you faster and more efficient when you're creating content for your website. A good read that will take you a short time and will help you to optimize your future blogposts. This was written by Steve Aedy, staff writer for Fresh Essays and published on ducttapemarketing.com's blog.

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Evolve Or Transform? 17 Brand Factors

This post published on brandingstrategyinsider.com's blog asks this crucial question : what should you keep untouched in your business and what should you make evolve? Here is a list of propositions that could help you as a business owner rethink your strategy and make you consider. Do you make a difference between transformation and evolution? Read this insightful article !

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Thursday, May 9, 2013

What NOT to Spend On In Your Startup

As a start up owner, there are things you need to focus on in terms of investment. Especially at the beginning. Now, what are the things you should avoid to spend a cent for? Check out this post published in smallbiztrends.com in which Anita Campbell listed all the things your budget shouldn't suffer from, like conferences, travel, office, hiring employees or a too ambitious website.

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3 Keys to Activating an Audience with Smarter Content

"Who", "What" and "Where": three dimensions you have to keep in mind if you want your content to be as effective as possible. That's what Ben Straley tells in this post published in seo.com. Which tools should use to understand your target audience, measure opportunities and plan your content? You'll find in this article valuable information on how to leverage the best technology to boost your content.

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Customer Stories: How to Write Compelling Content


Case studies are old school, but they're such a powerful marketing tool ! It allows you to promote your products and services, broadcast your core message and engage with your prospects. In general, customer stories are simply one of the most convincing content, as well as a good seo and lead generator. This post from WakondaMarketing.com's blog tells you from A to Z how to create a gripping case study, and gives you tips about how should communicate it, really worth reading!

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Wednesday, May 8, 2013

How Your Small Business Can Find Time For Social Media

Small businesses often struggle with time and deadlines. When you're already overloaded with work, you don't necessarily want to prioritze social media. But you know this is a crucial task however. This article from  seo.com gives you a few tips to smoothly integrate social media in your working process and optimize the time you spend on it: shoot a posts or two when when you're taking care of your emails, don't spread yourself too thin on too many social media, learn which platforms could be the best to communicate for your business.

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5 Signs Your Startup Hit a Plateau

Ever heard about the "plateau effect"? It happens when you start an activity, anything from learning how to play an instrument to running a business. At some point, you become so good at it that you get stuck. This post published on mashable.com lists up the signs showing that you might be in this situation with your business, deterring you to move on and grow.

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Top U.S. Cities for Women Entrepreneurs (Infographic)

Which cities in the USA should you consider the most as a female entrepreneur who wants to start a business? Based on Intuit's study covering 48 major cities in United States, this infographics from entrepreneur.com shows a top ten according to data like the average income of the residents, unemployement rate and pourcentage of businesses owned by women. It also gives facts and tips about how to overcome obstacles that women encounter the most when they decide to take the path of leadership.

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9 Amazing Things Marketers Can Do With LinkedIn

How can you make the most of LinkedIn from a corporate marketing point of view? Check these posts from business2community.com to learn how this professional network can help you build public relations and engage potentiel customers. Reach influencers of your industry, boost your page rank: LinkedIn is so full of oppourtunities that it's worth spending a few seconds reading this article.

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Monday, May 6, 2013

In Designing for the Web, Think First About Engagement

What should you focus on when you are building a new website? Do you want your visitors to think that your design is "beautiful"? Or would like them  to stay on your page? Both are important, but above everything, we are talking about engagement. This post published on Business2community.com tells you why you should give a great care about giving directions to people who visit your website. Read about what to do  and how to keep their interest and offer them a positive experience.

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Facebook Promoted Page Likes: How to Get Started

Last December, Facebook launched its new service "Facebook Promoted Page Likes". Dedicated to local businesses this new feature allows to target your ads georgraphically. This post from searchengineland.com explains how to use it and gives you good tips. It contains snapshots that will help you understand the first steps so you can easily get started.

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Friday, May 3, 2013

Television Advertising: Destined For Eternity?

Despite the longest-running predictions of many that TV was to disappear, we can now say that it's not likely going to happen now. The way we watch television is obviously changing whan it comes to formats and times. Why? Thanks to the agility of this media. How are advertisers going to react to these changes ? In this post from brandingstrategyinser.com, you will find a good analysis of how TV has evolved and which changes we can expect. Why do people like watching TV so much?

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Essential Elements of Working With a Business Partner Read more: http://www.entrepreneur.com/article/226134#ixzz2SErcX2A6

Today, entrepreneur.com's publishes the testimony of entrepreneurs who have made the choice to work in partnership. What are the advantages and the inconvenients? It looks like this is question of completing each other's skills. This article also gives you a few tips about what you should do and what you shouldn't do if you are in this case. Important: ask yourself the right questions, like "what are our goals?" or "how do we define our values?"

Thursday, May 2, 2013

Marketing in 2013 - Ads Are Only the Beginning

Global ad spending is to rise in 2013 : that's what ZenithOptimedia announced this week, adding that the rise should as high as 14% online, compared with a small 1,6% for traditional media. Viral and entertaining content should become bigger, as well as live chats on Facebook and Twitter. Online contests are going to become trendier too. If you don't want to miss out what's going to happen online in the ad world, read the full post from clicz.com.

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Wednesday, May 1, 2013

Study: Mobile Users & Older Generations Are Driving Social Media Growth Around The World

Read the conclusions of a study made by GlobalWebIndex and published on Marketingland.com's blo. The habits of 31,779 consumers from 31 different countries have been analyzed, showing interesting results: mobile and older Internet users have a great impact on social media growth. This articles also contains some good infographics about mobile driving activity usage and older age groups' active usage.

LinkedIn: Revolutionizing the World of Recruiting [Infographic]

With 200 million users across more than 200 countries, LinkedIn has changed the way to connect with other professionals forever. Thanks to this poweful platform created by Reid Hoffman your profile can easily be seen by hundreds of recruiters. Did you know that 89% of them use LinkedIn at some point? Check this post from the marketingprofs.com's website : have a look on the beautiful infographics that comes with the article and discover what makes LinkedIn different from the other social networks;

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