Monday, May 27, 2013

Direct Marketing: What Is It?

What exactly is direct marketing? If you feel like you need to keep up with new trends and definitions of marketing, read this post published on dreamgrow.com's. Direct Response TV, Telemarketing, Direct Mail, Couponing, Email marketing and more are all described by Alice McLean, writer at bestdissertation.com.

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The top 10 frustrations of digital marketing people

As a marketer, what are the most ennoying situations you have to face? this entertaining article gives a top 10      reasons of the problems you can encounter in your job. Why do people think that marketing is a super fast thing to implement? Why do budgets sometimes get lost on the road? An article published on newmediaandmarketing.com.


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Entrepreneurship hits new high in 2012

According to the Global Entrepreneurship Monitor, 12.8 percent of the U.S. adult population is engaged in entrepreneurship. A big jump compared to the 8,4% of 1999. Read this article from Yahoo! Small business advisor to get more details about this interesting report that surveyed 69 countries.

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Why Small Businesses Have Trouble Getting Credit

In this post published on smallbiztrends.com's blog describes how small businesses struggle to obtain credit. This article is based on the National Federation of Independent Business (NFIB) survey. It clearly show how the size of a company matters when it comes to acces capital. One of the main reason is that it is more expensive to lend money to small businesses than to big players. It is also more time consumming. A good analysis with infographics.

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Thursday, May 16, 2013

Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study]

Google's study “Mobile In-Store Research: How in-store shoppers are using mobile devices” reveals that 82% of In-Store Shoppers uses mobile search to help them decide what they're going to buy. Some interesting information about consumers' behavior in this post from searchengineland.com 

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6 'About Us' Pages That Are Probably Better Than Yours

How to build the best 'About Us' page ever? Read this post about 6 good examples of effective 'About Us' sections published on blog.hubspot.com. It tells you that you have to write a good story, show some personality and some human quality and skip the business babble. 6 inspiring websites.

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Wednesday, May 15, 2013

Everyone in marketing should be a marketer scientist

In today's post from Scott Brinker published on chiefmartec.com's blog, the author explains why every marketer should consider himself as a scientist. A good read that puts in perspective the job of a marketer with the recent changes this profession has experienced. However what has marketing to do with science? Well, a lot actually, and you'll find out by reading this article.

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When projects don’t stack: the fine art of understanding mistakes

Mark Di Somma is a strategist, writer and senior creative consultant who speaks about Compelling Brands, Competitive Value, Purposeful Cultures, Market Leadership and Responsible Ideas. In this article he wrote for his blog http://markdisomma.wordpress.com he talks failure. When projects go wrong, what are the right questions we should ask ourselves to be able to move on? It contains a list of 22 questions.

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Friday, May 10, 2013

How Great Business Writing Gets Done Quickly

Here are a few valuable tips to make you faster and more efficient when you're creating content for your website. A good read that will take you a short time and will help you to optimize your future blogposts. This was written by Steve Aedy, staff writer for Fresh Essays and published on ducttapemarketing.com's blog.

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Evolve Or Transform? 17 Brand Factors

This post published on brandingstrategyinsider.com's blog asks this crucial question : what should you keep untouched in your business and what should you make evolve? Here is a list of propositions that could help you as a business owner rethink your strategy and make you consider. Do you make a difference between transformation and evolution? Read this insightful article !

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