Friday, April 5, 2013

Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

When it comes to PPC, you would think of Google AdWords as the undisputable leader of the market. Wait a minute. Searchenginewatch has tested Google and Yahoo Bing Network and compare them in this well documented article showing interesting results. Vertical categories like shopping, financial services, travel and education are analyzed. A good read for all PPC marketers and business owners who would like to know how to behave with their online advertisement stategy.

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