Despite the longest-running predictions of many that TV was to disappear, we can now say that it's not likely going to happen now. The way we watch television is obviously changing whan it comes to formats and times. Why? Thanks to the agility of this media. How are advertisers going to react to these changes ? In this post from brandingstrategyinser.com, you will find a good analysis of how TV has evolved and which changes we can expect. Why do people like watching TV so much?
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