Global ad spending is to rise in 2013 : that's what ZenithOptimedia announced this week, adding that the rise should as high as 14% online, compared with a small 1,6% for traditional media. Viral and entertaining content should become bigger, as well as live chats on Facebook and Twitter. Online contests are going to become trendier too. If you don't want to miss out what's going to happen online in the ad world, read the full post from clicz.com.
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