Display Campaign Success: Looking Beyond The Click

In this post from marketingland.com, Konrad Feldman goes through different case studies of PPC and display advertising. With PPC, how can you optimize clicks, given that only 4% of the time spent on Internet is dedicated to search? Display advertising may generate less clicks, but it can be seen on the other 96% that people spend watching content.

Read full article

The Problem With Direct Response Marketing

Direct Response Marketing is important, no doubt about that. However, it is just not enough. This excellent article from brandingstrategyinsider's blog tells you why you should absolutely not ignore other marketing channels. The purchase decision being a process, you should care about all the other marketing steps that are described here;

Read full article

Want to Flourish in Business? Cultivate Positivity

Don't let negativity overwhelm you ! That's what this post from the entrepreneur.com's blog is saying to every entrepreneur. Times can be tough. Three simple tips are given here that could help you turn your adverse thoughts into positive thinking. It's good for your mind, for your body and... for your business! Learn how to be grateful, to positively visualize and dispute your doubts can make you go forward as a business owner and entrepreneur.

Read full article

The 10 Best Cities to Start a Business

In this report published on nerdwallet.com, you will find a top 10 of the US cities where your startup has the most chances to flourish at the moment. Several criteria have been taken in account, like the possibility to get funding, the shape of the local economy, or how affordable living is.

Read full article

Pitch Perfect: How to Prepare to Speak in Front of Investors

When you are en entrepreneur, you want to able to convince other people, especially investors. You might think you are able to come off and look good... but are you really aware of what the investor wants to know from you instead of you want to say? Read this blog post from Matthiew Toren published on the entrepreneur.com website and learn about all the important steps you have to take before making a pitch.
Read More

The Role of Color in Marketing

This great post published on socialmediatoday.com describes how colors are used in marketing and influences purchases. Brands use colors to project their values and increase brand recognition. But what kind of emotion do you want your business to convey? Have a look on the beautiful infographics included in this article and learn how big players use colors and emotion. 

Read full article

With New App, LinkedIn Makes First Foray Into Advertising l

LinkedIn revamped its Android and IOS app and has added sponsored content. New features will make it more social in order to maintain people's interest and increase the frequency of their visits. Users will find a more intuitive navigation tray, larger photos and will also be able to interact with content directly from the homefeed. With 200 million users LinkedIn is the third biggest social network worlwide just behind Facebook and Twitter.

Read full article

Volkswagen Injects Life Into SEO With Crafty Image Campaign

Ever heard about an organic ad on Google? Volkswagen's last ad is a real innovation in SEO and a great idea: through five individual URL's, the car maker was able to positiol n 5 of it pictures at the top of the image search results, with the query "ultimate business car".

Read full article

5 Handy Chrome Extensions Any Digital Marketer Will Love

Marketers, are you ready to make your life easier? Here are 5 Chrome browser extensions you're going to love:
1. Clearcache, a plug-in that quickly clears the cache and cookies
2. AYIMA Redirect Path, an HTTP an redirect checker
3. Canonical Inspector
4. Awesome Screenshot, a screen capture extension
5. Check my links, a crawler that will show you all the broken links of a webpage.
Enjoy this post from seo.com !

Read full article

LinkedIn Acquired Pulse: Competition With Facebook And Google Intensifies

Know your customers, engage them : this is what social media is all about in marketing. Compared to Facebook and Twitter, LinkedIn has become the unevitable B2B and professional network. It just acquired the newsreading app Pulse. Read on dazeinfo.com how this is going to impact the competition between the leading social networks.

Read full article

Foolishly Viral: Lessons from a Million Pageview Day

Are you planning something viral? See this post from Jacob Klein published on SEOmoz's blog. A lot of great advice is given here and explained, like: get it done early, pick your targets, check if something like that has already been done before, bang it on your social media for "phase 1" test. If you can get just one influencer see your stuff, you're on the right path!
Read full article

What Angel Investors Want Now

Internet and Healthcare used to claim the lion's share (50%) of US angel investors but things are changing. Mobile based start-ups have becoming trendy in 2012. This blogppost published on the entrepreneur.com's website answers many questions all entrepreneurs may ask themselves: how much money can I expect? What should be the size of my company? Who am I going to work with? Read this post to find out.

Read full article

Cloud Computing: Technology of Tomorrow

Cloud computing has recently become an important topic on the virtual sphere, however it remains a obscur notion for the majority. This infographics will teach you what this is about in simple words and with good illustrations. You will also find out who's usign cloud computing and why it can be valuable for your business.

Go to infographics

How Important Is the Candidate Experience?

How can attract the best candidates as a business owner? In this good infographics published on visual.ly, you'll learn some interesting facts about job seekers' process. How they choose to send their application, what makes them reluctant to do so, and what are their motivations. Do you think your company is attractive enough in the competition for talents?

Go to infographics 

Search Triggers: A Secret to More Powerful PPC Ads

This article from searchenginewatch.com's blog explains how you can optimize you ads by understanding the concept of "search triggers". How are the search terms and people's issues connected? In which words are they going to express their concern in the search box? A good post that will teach you to speak with more empathy to your prospects to meet their needs. 

Read full article

The Art of Ethical Content Stealing

Thanks to this post from singlegrain.com, learn the secrets of how to create high value content thanks to... other people's content. Would you call it stealing? Maybe, but it can be ethical stealing! And Aj Kumar will tell you why. Titles, content structures, topics... get inspired by the most talented authors, try to do like them and you will see that at the end of the day, you've produced your own content. So is this stealing or just getting some inspiration?

Read full article

Why So Many People Resist Networking and Miss Out

Today on entrepreneur's blog Ivan Misner talks networking and why so many people miss this opportunity to grow their business. Four reasons why entrepreneurs don't go as social as they could: lack of confidence, of time, impatience, or misunderstanding of what networking really is and how it could benefit the business are among the main reasons.

Read full article

Why You Must Add Visual Content to the Mix

We know for a fact that images creates more engagement on social networks than other types of content. this about emotion, but not only. The way we consume information has made visual scanning become a key element in our decision process. So how should marketers include illustrations in their strategy. Read this short comment of Michael Port's Book Yourself Solid Illustrated published on Ducttapemarketing.com.

Read full article

9 Content Marketing Lessons From Tourism Australia

Thanks to their campaign started in 2012 "There's nothing like Australia" Tourism Australia managed to make its Facebook Page the most popular one in the "destination" category with more than 4 million fans. What's their secret? A great and well planified social media plan of attack! From user-generated content to word of mouth, read 9 lessons of successful marketing in this post published in searchenginwatch.com's blog.

Read full article

What if a 10-year-old designed a city?

10-year-old little girl Aurora had a brilliant idea: what if pedestrian crossings could flash at night ? IBM decided to play the game and invested in a project based on the smart dutch child's brilliant idea. Here is the video from the greenbiz.com's article about this. Viral! 

Read full article

Obama's Budget: What's In It for Entrepreneurs

2014 budget was realeased yesterday by President Barack Obama including proposals impacting small businesses: an increase of the minimum wage, the launch of 15 innovation-manufacturing centers, a 30% tax on incomes over 1 million $ a year and a tax cut for small businesses that hire are among the major points of this budget.

Read full article

Why Employees Need a Say in Your Business Planning

According to Research from Harvard Business School and the Balanced Scorecard Collaborative brought to light that 95% of employees don't get their company's strategy. How does that impact their work? In this post published on the entrepreneur.com's blog, it is said how crucial it is to involve your workforce in your business plan, get their feedback and set goals together.

Read full article

Creating Effective Advertising

Check out this chart published in the Atlantic and comparing print advertising to online advertising. With always more experienced users, online ads need to be as effective as they can. Wether it is Native or Social advertising, admen are trying to push the audience towards engagement. A great post from Peter Da Vanzo published in SEObook.com.

Read full article

Advice For Businesses Dealing With Negative Online Reviews

Buddy is a business owner who does everyhting he can to boost his company and make his customers happy. Sadly for him, one day he gets a bad review. What can he do to adjust this? Read this story from seo.com's blogger Andrew Johnson and learn how to reverse the trend when things get out of your control: why you have a private conversation with the author of the review, be multichannel on the web and get as many positive reviews as possible to show your worth.

Read full article

Google+ Local Bible for SMBs

Read how to make the most of Google+ Local, a merging between Places and Plus and learn how it can serve your business in this article from searchenginwatch.com. This recent feature comes with statistics. It can also help you drive traffic to your pages, build your authority and convert your visitors. All the steps you should take as a small business are described in this post.

Read full article

Rich People Are Less Loyal to Specific Brands

A nice infographics from Shullman Research Center's Luxury and Affluency Monthly Pulse published on Adweek.com with data about how rich people like to spend their money, by income, gender and age. How do they behave with brands? Well, they may have their favorite ones but they are not as loyal as you would think.
See the infographics

3 Emerging Social Networks to Keep an Eye On Read more: http://www.entrepreneur.com/article/226311#ixzz2Q427bXMv

On which social media should you keep an eye on? This article from enterpreneur.com's blog reviews three rising networks:
1. Medium, a blogging site that likes to describe itself as an extension on Twitter (by the way, Medium and Twitter have the same founder)
2. Whisper, a phone app that ensures anonymity
3. Sina Weibo, China's Twitter ... with twice the users.
You want to know more?
Read full article

The Industry's Stance On Automated Media Buying

Should Media buying continue its way towards automation? This critical question will be actively discussed during the upcoming Festival of Media Global group in Montreux, Switzerland (28-30th April 2013). How is the advertising industry going to embrace this move? Today, agencies and brands show mixed feelings. It sure saves time and ressources to the companies but the lack of human input remains a concern. Read Tyler Loechner's comment on Mediapost.com.

Read full article

Health Care Is Now the Top Concern for Small Businesses Read more: http://www.entrepreneur.com/article/226310#ixzz2PyrfDyCw

A survey conducted by Harris Interactive shows that 79% of small business owners disagree with US government when it comes to economy. The health-care reform is mostly seen as a threat for growth and hiring. Today on entrepreneur.com's blog Cheryl Winokur Munk gives details about this issue.

Read full article

7 Ways Millionaire Self Help Gurus Make More Money Than Social Media Experts

Rohit Bhargava talks reputation on his blog after having attended the very first meeting of the Coaching Speaker Association in San Diego last week. What is social media reputation worth if you don't make the effort to build your real-life personnality? Read Bhargava's seven tips inspired from the best coaches and speakers of the event.

Read full article

Google Authorship Presents Branding Opportunity for SMBs

Google gives a favor to small and medium-sized businesses thanks to its authorship. For business owners this is a good opportunity to enhance their brand and recognition on search results. Thanks to the rel=publisher tag, the Google+ business page now allows to greatly increase the brand's visibility on the SERP (search engine result page).

Read full article on Searchenginewatch.com

Introducing Facebook Home

This video introduces Facebook Home for Android, integrating several Facebook apps like Cover Feed, Chat Heads and App Launcher. With this new features, you will be able to see your friends updates from your mobile's homepage. Facebook Home will be released on April 12th. 

Go to Facebook Home page

How to Transform Your Brand Image With Easy Office Upgrades

Have you ever thought thought about what your customers and propects think when they enter your office? What is their first impression? Socialmediatoday's blog give you tips about how to look dependable, social and creative just by upgrading a little bit your office. Those few changes could really help you to enhance your business brand.

Read full article

How to Grow Your Email List With Facebook Promotions

Mike Gingerish from socialmediaexaminer gives you tips on how to use Facebook promotions wisely if you are willing to grow your email list rapidly. Why Facebook? What sort of offers can you make? Can you incorporate email opt-in? How do you make Facebook contests? Have a look at this useful article if you want to know the answers!

Read full article

SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

How can you translate trends into SEO terms? Amanda Massello wrote this article for Searchenginewatch.com and gives us her idea about how to predict when fashion events and trends are likely to impact people's searches. If you have any interest in the Fashion Ecommerce industry, read this!

Read full article

Social CRM By Numbers [INFOGRAPHIC]

Is your business ready for social CRM? This good infographics extracted from blog.eloqua.com gives a definition of what social CRM is and gives you the numbers you need to know. Is it just a trend, or another buzzword? Or is it worth it to have a look at it?

Go to infographics

Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success

In this article from entrepreneur.com's blog, Gregg Schwartz explains why as a marketer you should sometimes relax and take your time. Discover why not to ask for the sale too soon, why you shoudn't assume too much and why it is sometimes better to stay humble about one's company or product. Do you think you should meet every client's needs?
Read full article

How to Create Consistently Great Content for the Long Haul

This review of Twyla Tharp's The creative habit, learn it and use it for life reveals a few secrets about how making creativity a habit. Content makers will get inspired by the useful tips given in this article. How to develop and use a storage system for your creativity, the tools that will help you do it, places to get inspiration and more.

Read full article

Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

When it comes to PPC, you would think of Google AdWords as the undisputable leader of the market. Wait a minute. Searchenginewatch has tested Google and Yahoo Bing Network and compare them in this well documented article showing interesting results. Vertical categories like shopping, financial services, travel and education are analyzed. A good read for all PPC marketers and business owners who would like to know how to behave with their online advertisement stategy.

Read full article

The Top 20 Women Social Media Influencers

You wanna know who are the most influential women of the social media sphera? Then have a look at this Top 20 published by the Forbes Magazine and discover or learn more about 20 trendy and powerful personalities of the web: Ann Tran, Jessica Northey, Mari Smith and many more. This Top 20 will soon be followed up by a Top 50 male and female.

Read full article

Evolution of the Local Algorithm - Whiteboard Friday

In this new addition of SEOMoz Whiteboard Friday, David Mihm discusses the evolution of Google's algorithm towards local businesses since the late 1990's. How is the search engine dealing with their ranking in 2013? Which factors are important? What do you have to focus on as small business owner? Which are the hot things to know?

Read full article

How to Increase your Content Sharing by 700%

Back in the days, creating content was a piece of cake. Now that websites are interactive and dynamic things are different. It takes communication and engagement with your customers. Social networks, creation of an ebook: : you are supposed to extend and adjust your marketing content strategy to your needs. Without knowing it, you soon become a publisher. But still you're not there. You have to market the content you've created. So what does it take? According to Lee Odden of  the Top Rank Blog, search, social and email are the three pillars of a good marketing content strategy.

Read full article

An Email Marketing Guide for Beginners

Inbound Marketer Joseph Parker writes about email marketing for beginners. It is indeed a cheap and effective way to speak to your prospect, however it needs a little bit of knowledge to correctly get started. Some wise tips. 

Read full article

Small Business Social Media 101: How To Get Started

Struggling to get to understand how social media could grow your business? This article from SEO.com is dedicated to small businesses' owners who would like to be introduced to the art of creating a community. Because all you need to know is where to start.

Read full article

The Marketing Value of YouTube

As a business owner, do you need a Youtube channel? In this excellent post written by Phil Nottingham on SEOMoz's blog, you will learn about what Youtube has to offer to your company and to make the most of it, depending on your goals.

Read full article

5 Ways to Train Yourself to Be a Great Leader

Leadership takes a bit of knowledge and a lot of action. This article from the blog entrepreneur.com gives you tips on how to exercise one's leadership and become more effective. Five things you can do quite easily.

Read full article

The 10 Fastest-Growing Industries for Small Business

Which are the best sector to launch a start-up? Is the business industry you're working in healthy? In this article written by Catherine Clifford on Entrepreneur.com' blog, business owners will get an idea of the fastest growth industry for small businesses in United States in 2012.

Read full article

The Golden Age of Social Lead Targeting Has Arrived Fully

A great article from John Jantsch about the new era of social media. Powerful tools like Hootsuite and Nimble can help anyone to farm leads on Facebook, Twitter or Linked In. Integration is the key ! Also contains a useful list of CRM tools

Read full article

Three Keys to a Successful Webinar That Gets You Clients

You've been thinking about making your own webinar but what are the things you should pay attention to? Sidni Craig-Hart gives her point of view on how to pick the right content and manage your slides. A good read that will help you focus on the essentials in order to correctly place you offer.
Read full article

How Men Can Change The Business World For Women

Rohit Barghava is the author of Personality Not Included and Women of Personality. In this article he is blogging about his vision of empowering women in business and how to give space to female outstanding personalities in every field by encouraging micro-diversity.

Read full article

Screw Link Building, It's Called Relationship Building!

Are you thinking of link building the right way? Read what the experts of SES last session in New York have to say about the old way of generating links and why relationship building is far more effective these days.

Read full article

5 Questions That Will Lead to Market Domination

When you're a business owner how do you differenciate yourself from the other businesses? Do you have the right proposition to offer to your customers? This five-question article will give you valuable tips on how to uncover unmet needs in your market segment.

Read full article

Anatomy of a Perfect Introduction

Interaction is... crucial. There are different ways to introduce two persons, and you probably know what I mean: "hey, have you met John?" or "there's someone I absolutely want you to meet". Okay, but you can do better than this and add value to the introduction of two people who might become partners.


Read full article

Twitter Relaunches Twitter For Business, Offers Companies Tips For Success

How can Twitter help your marketing strategy? The company just relaunched Twitter for Business to help you make the most of the social network. Learn the best practice thanks to these online lessons on video: from basics to Twitter Ads

Read full article

Why Facebook's Future Is In Mobile

Although 56% of Facebook users access a website via their mobile phone, only 23% of Facebook's revenue comes from it. But not for long. Today, mobile data is gold. Find out about the biggest social network's strategy with mobile devices in this article from Forbes magazine.

Read full article