Wednesday, April 10, 2013

The Industry's Stance On Automated Media Buying

Should Media buying continue its way towards automation? This critical question will be actively discussed during the upcoming Festival of Media Global group in Montreux, Switzerland (28-30th April 2013). How is the advertising industry going to embrace this move? Today, agencies and brands show mixed feelings. It sure saves time and ressources to the companies but the lack of human input remains a concern. Read Tyler Loechner's comment on Mediapost.com.

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