Monday, April 15, 2013

Search Triggers: A Secret to More Powerful PPC Ads


This article from searchenginewatch.com's blog explains how you can optimize you ads by understanding the concept of "search triggers". How are the search terms and people's issues connected? In which words are they going to express their concern in the search box? A good post that will teach you to speak with more empathy to your prospects to meet their needs. 


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