Wednesday, April 10, 2013

Rich People Are Less Loyal to Specific Brands

A nice infographics from Shullman Research Center's Luxury and Affluency Monthly Pulse published on Adweek.com with data about how rich people like to spend their money, by income, gender and age. How do they behave with brands? Well, they may have their favorite ones but they are not as loyal as you would think.
See the infographics

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